My Process

The design process I follow is much like the Double Diamond methodology, but I've implemented my own addition to the famous approach after I deliver a solution to a client. In order to create value for people, brands, or society, understanding what people need and who they are is the first step. 

The first part of the process I follow begins with research. Research can be conducted in a myriad of ways, but its goals are to uncover hidden truths, observe behaviors, articulate meaning behind emotions and motivations, and understand the user's pains and gains.

The second part of the process I follow is analyzing and synthesizing the data in order to identify insights. It is best to be open-minded and clear of assumptions before diving into the data. Going deeper than the surface and putting yourself in the user's shoes when compiling patterns helps to discover and define user-centered insights. 

The third part of the process I follow is ideating on opportunities. This phase of the project is critical for client alignment. When working with clients or stakeholders, this is the time to diffuse all of the learnings into a comprehensive and user-friendly way. Diffusing information through workshops is an effective and valuable way to get every stakeholder aligned on all the insights discovered and to also open up the conversation to identify opportunities together. 

The fourth part of the process I follow is designing and prototyping. This is the most iterative process and perhaps most time-intensive. Drawing from the opportunities identified previously, design solutions can now be explored. In this phase, designs are likely to be prototyped and tested with its target users and the client, resulting in adjusting the design based off their feedback and needs. Because the user is considered throughout the process, these solutions are truly user-centered. Hand in hand with designing a solution is understanding how to implement it. While strategy should always be considered throughout a project, this part of the phase focuses completely on the strategy behind diffusing new solutions. Finally, a solution is decided on and implemented.

After delivering a design solution to a client, I immediately reflect on my process, the project, and my team's collaboration. My goal in doing this is to understand how the project and process can be improved and I make actions toward those changes. As time goes by and the design solution has been experienced by people—for products, gone to market or for interior design projects, been installed and completed, I make an effort to revisit the project and research what is working well and what is not working well. This results in a final case study and helps me learn and grow my skills as a designer and researcher.