Home Depot

Home Depot presented a selected SCAD class with the opportunity to solve a cultural learning problem. Our goal was to ensure HD associates and customers feel empowered to engage with the brand to understand and apply knowledge through an adaptable learning experience.

For more detail, please visit: behance.net/gallery/49255267/Creating-adaptable-learning-experiences-in-Home-Depot

Research

My team conducted secondary and primary research, including a company analysis, learning strategies, a service package, stakeholder maps, shadowing, observations, interviews, surveys, and more. All this research was analyzed and synthesized into key insights.                                                                                                                                                                                                                                

Opportunity 1: We Did It!

Opportunity 2: Learn-it Do-it Center

Opportunity 3: Level up

Insights

This diagram depicts the consolidated data translated into a high-level analysis. Within this synthesis, there were eight key insights that our target audience needed to feel empowered while in a Home Depot store. They are as follows: 1) trust and confidence, 2) visual learning, 3) bridging the learning gap, 4) mutual respect, 5) knowledge sharing and loyalty, 6) family-like culture, 7) customer education, 8) engagement through gamification.