Wineboxx
The idea behind Wineboxx was realized while studying abroad in France. Inspired by the European culture, Wineboxx is a traveling pop-up, sensory wine experience interested in promoting culture around the world and celebrating the art of conversation. Wineboxx travels to communities around the world, catering to their local and regional pride, while fostering a world-wide cultural enrichment. Wineboxx caters to the community by inviting local chefs, artists, and musicians to be part of the experience. These pop-up events are rich in art, music, food, and wine, which all add up to a lively yet intimate setting. It's an experience and a product. Guests are encouraged to purchase Wineboxx wine, create their own wine in a winemaking workshop, or learn more about wine culture through educational wine tastings.
For more detail, please visit: behance.net/gallery/34510045/Interior-Design-Selected-Works
Going beyond just designing the interiors, experiential immersion strategies extend the brand and its user experience in a meaningful way. Wineboxx creates its social presence through 'boxx-hopping', a unique way to 'check-in' online through an intimate interactive space while discovering other boxx-hoppers around the world. Wineboxx also offers its boxed wines at each pop-up event. People are immersed into a hands-on activity at the retail boxx to fold up their personalized boxed wine as a 'take-home-able'.
Materiality
Wineboxx pop-up events come in various sizes. Each 'boxx' is the size of a shipping container. Above shows the different configurations per number of boxxes. One boxx is a retail boxx. Two boxxes include a retail boxx and a bar boxx. Three boxxes include a retail boxx, bar boxx, and art boxx. Four boxxes include a retail boxx, two bar boxxes, and an art boxx.
